Mascara :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Cosmetics / Makeup / Mascara

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Maybelline (L’Oréal Paris)	5

2.	4	L’Oréal Paris	3.98

3.	10	Yves Rocher	3.38

4.		Cinecitta	3.08

5.		MAC	2.94

6.		Bourjois (Бінайс)	2.91

7.	3	Dior (Селдико)	2.67

8.	13	Lancôme (Brocard Group GmbH & Co.KGa.A.)	2.63

9.	2	Max Factor (Бінайс)	2.57

10.	20	Givenchy (Селдико)	2.52

11.	7	Oriflame	2.31

12.	8	Avon	2.06

13.	15	Pupa	1.92

14.	16	Mary Kay	1.53

15.	24	Rimmel	1.42

16.		Inglot	1.31

17.		Lumene (Бінайс)	1.30

18.		Yves Saint Laurent (L’Oréal Paris)	1.184

19.	30	IsaDora	1.177

20.	21	Faberlic	1.169

21.	14	Clinique (Brocard Group GmbH & Co.KGa.A.)	0.994

22.		Eveline	0.911

23.	25	Vivienne Sabo (Бінайс)	0.868

24.	26	Guerlain (Селдико)	0.848

25.	28	Golden rose	0.773

26.	11	Artdeco (Hexagone)	0.766

27.	9	Be:Yu (BeYu cosmetics)	0.524

28.	12	Color me	0.515

29.	22	Chanel (Brocard Group GmbH & Co.KGa.A.)	0.478

30.	23	Л’Этуаль (Brocard Group GmbH & Co.KGa.A.)	0.318

31.	29	Ninelle (Юнітек-Україна)	0.249

32.	~	Logona (Инфанта, торговый дом)	0.204

33.	27	Artistry (Емвей Україна)	0.202

34.	33	L’ambre Noir	0.199

35.	33	Manhattan	0.196

36.	19	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	0.179

37.	24	Collistar (Hexagone)	0.145

38.	~	Alex Avien	0.140

39.	32	Beautycycle (Емвей Україна)	0.103

40.	33	Senita	0.051

–.	31	Anytime	0

–.		Beauty skin (Торговый Дом «Бьюти Трейд»)	0

–.		DeBON	0

–.		Divage	0

–.		Karaja	0

–.	28	Mavala	0

–.		True Touch (Neways)	0

–.		VOV	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Mascara” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.