Lipstick :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Cosmetics / Makeup / Lipstick

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Mary Kay	5

2.	5	Avon	4.59

3.	4	L’Oréal Paris	4.29

4.	6	Maybelline (L’Oréal Paris)	4.02

5.	10	Pupa	3.54

6.		MAC	2.96

7.		Cinecitta	2.952

8.	7	Yves Rocher	2.948

9.	1	Dior (Селдико)	2.859

10.	2	Yves Saint Laurent (L’Oréal Paris)	2.662

11.	8	Max Factor (Бінайс)	2.517

12.		Lancôme (Brocard Group GmbH & Co.KGa.A.)	2.215

13.	22	Bourjois (Бінайс)	2.185

14.	9	Chanel (Brocard Group GmbH & Co.KGa.A.)	1.859

15.	11	Rimmel	1.576

16.		Inglot	1.377

17.	15	Nyx cosmetics	1.372

18.	24	Artistry (Емвей Україна)	1.370

19.	27	Faberlic	1.295

20.	14	Oriflame	1.287

21.	29	IsaDora	1.121

22.	18	VOV	1.076

23.	13	Color me	1.069

24.	19	Artdeco (Hexagone)	1.046

25.	17	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	0.918

26.	30	Lumene (Бінайс)	0.909

27.	20	Collistar (Hexagone)	0.783

28.	34	Bell (Ельфа)	0.710

29.	31	Givenchy (Селдико)	0.706

30.	21	Golden rose	0.565

31.	33	Beautycycle (Емвей Україна)	0.436

32.	16	Eveline	0.385

33.	25	Vivienne Sabo (Бінайс)	0.376

34.	23	Л’Этуаль (Brocard Group GmbH & Co.KGa.A.)	0.311

35.	~	4 Visions	0.282

36.		Clinique (Brocard Group GmbH & Co.KGa.A.)	0.247

37.		Ninelle (Юнітек-Україна)	0.239

38.	~	Divage	0.236

39.	28	DeBON	0.234

40.	32	L’ambre	0.185

41.	36	Manhattan	0.158

42.	~	Logona (Инфанта, торговый дом)	0.135

43.	35	Alex Avien	0.129

44.	~	Karaja	0.088

45.	~	Senita	0.059

–.	26	Guerlain (Селдико)	0

–.		True Touch (Neways)	0

–.		ZOYA	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Lipstick” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.