Wet wipes for care of babies :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Goods for babies and kids / Wet wipes for care of babies

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Pampers (Procter & Gamble)	5

2.		Bübchen (RedНead Family Corporation)	4.90

3.	1	Johnson’s Baby (Johnson & Johnson)	4.29

4.	8	Huggies (Kimberly-Clark)	4.15

5.	7	HiPP	3.37

6.	4	Smile (Біосфера)	3.21

7.	5	Chicco	2.92

8.	6	Libero (SCA Hygiene)	2.05

9.		Babydream (Watsons Ukraine)	1.41

10.	13	Ушастый нянь (Невская косметика)	1.22

11.	12	Cliven (Кінгсбурі Венчур)	1.16

12.	14	Helen Harper (Ontex)	1.14

13.	10	Aura (Коттон клаб Украина)	1.06

14.	25	Merries	0.87

15.	24	Uriage (SDM-Pharma)	0.79

16.	18	Fantasy Baby (Чиста планета)	0.77

17.	15	Bella Baby Happy (Белла-Трейд)	0.68

18.	11	Kindii (Harper Hygienics)	0.61

19.	21	Ozone (Invista Group)	0.44

20.	19	Lili (Invista Group)	0.37

21.		Сніжна панда (Снежная Панда)	0.36

22.	28	Panthenol Kids (Krasota i Zdorovie, Ltd.)	0.35

23.	16	Алёнка (LLC Cosmetics for children Alenka)	0.32

24.	23	Discount (Invista Group)	0.29

25.	27	Fixies (RedНead Family Corporation)	0.24

26.		Septona (Conril)	0.20

27.	20	Я самая любимая малышка (Коттон клаб Украина)	0.183

28.	~	Sanosan baby (Манн і Шредер ГмбХ)	0.177

28.	17	Нежность Baby Sensitive (СП Укркоттон)	0.177

–.	~	~~Наша мама~~	~~0.161~~

30.		SAMA (SV)	0.123

31.	22	Wetties (Голден Грааль)	0.108

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Wet wipes for care of babies” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.