Anti-dandruff shampoo :: The total survey results of 2017 by the integrated assestment

The total survey results of 2017 by the integrated assestment in category

Cosmetics / Anti-dandruff shampoo

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Сульсена (Амальгама Люкс)	5

2.	10	Syoss (Henkel Ukraine)	4.45

3.	2	Head & Shoulders (Procter & Gamble)	3.27

4.	8	Garnier Fructis (L’Oréal Paris)	2.31

5.		Seborin (Henkel Ukraine)	1.99

6.	14	Clear (Unilever)	1.66

7.	4	Vichy (L’Oréal Paris)	1.61

8.		Біокон – Сила волосся	1.53

9.	3	Nivea (Байєрсдорф Україна)	1.514

10.	7	Зеленая аптека (Ельфа)	1.511

11.	19	Кетоконазол+Zn (Фармацевтична компанія «Ельфа»)	1.239

12.	21	Himalaya herbals (Himalaya Drug Co.)	1.212

13.		Виторал (Аромат)	1.119

14.	12	Aloe Vera (Dr. Sante)	0.781

15.	6	Avon	0.674

16.	15	LUSH	0.663

17.	11	Ducray	0.553

18.	9	BC Bonacure (Henkel Ukraine)	0.422

19.	18	Ромашка лекарственная и Репейник (Pharma Group LTD)	0.335

20.	16	Bio Pharma (Альянс Красоты)	0.212

21.	24	Alpifresh (Lenhart Kosmetik)	0.160

22.	20	Satinique (Емвей Україна)	0.141

23.		Item (SDM-Pharma)	0.107

24.	23	Lanier Dandruff Control (Плацент Формула)	0.101

25.	22	Est Etoile	0.099

–.	17	~~Logona (Инфанта, торговый дом)~~	~~0.058~~

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2017 in the “Anti-dandruff shampoo” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2017, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.