A success in the prestigious contest as a result of independent rating researches, confirmed by the audit of the International level, elevates the status of the company and trade mark, which is highly conducive to the company’s image and provides a significant level of credibility for the consumer and business audiences. In addition to increasing customer loyalty to the brand, the official recognition of the victory is the best guide for buyers, helping them make the correct selection of best quality goods and services across a wide range of competing products, according to easily recognizable medal-symbol, which is the undeniable fact of public trust and professional recognition.

The simple and absolutely transparent scheme of the researches and determination of the winners provides a high level of confidence to the Contest results.

The package of basic services to the company’s image and advertising including the rights to use the title and premium status of the winner^[1] of the Favorites of Success Award:

1. The winner receives the detailed results of the annual consumer preferences research on the nomination, performed by an independent rating agency, in the form of printed booklet, certified by auditors of international level (marketing research company InMind and Kiev International Institute of Sociology, KIIS) (e.g. HTML, DOC).
    
2. Representatives of the winner are invited to the annual Awarding ceremony of the Favorites of Success. In a festive atmosphere the winner is awarded by a gold medal and a diploma of honor.
   
   The awarding ceremony occurs in the form of holiday-party show, in concert-hall «FreeДoм», in the presence of journalists, representatives of the mass-media (press and TV) and Ukrainian business elite. The ceremony program leading by the popular stars of radio and television. Awarding ceremony is accompanied by individual scenario and video-presentation on the stage screen. Contest prize is awarded by a specially-invited celebrity. The program includes buffet and cocktails.
    
3. The winner gets the right to use the granted title «Favorite of Success – 2010» in the nomination, and possibility to use the award symbol for their products, advertising and other branding communications with customers on the license agreement basis.
    
4. The winner receives a full package of the imperatives of the medals in various digital formats for use the award image for advertising and marketing brand communications (in the media, video, P.O.S.-materials, product packaging and during the BTL-actions).
    
5. The winner receives a complete package of photo and video materials, shot during the awarding ceremony, on the DVD-disc.
    
6. The publication of the illustrated report articles in the partnership media (sensationalizing the fact of victory in the Contest), with a full list of award winners indicating their status and victory nominations.
    
7. Production (based on available materials) of the 20-seconds video-commercial of the winner, which includes both — straight line advertising, and the moment of awarding. Distribution of the video-commercials on the national Ukrainian TV channel, as well as in numerous TV-channels of Award partners. (Also, previously being held the news broadcasting devoted to the Awarding ceremony, highlighting the winners and the entire mission of the Award.
    
8. Publication of the information about the winner to the FAVOR.com.ua web-portal, in the special press release, and in the special section dedicated to the Contests winners, as well as the:
   
   
   • The information about the winner in the trade marks catalogue in all sections where the winner trade mark are published;
   • Distribution of information about the winner to all contest participants. The press-release of the Awarding ceremony (example) being emailed to all registered users FAVOR.com.ua (over 35,000 recipients);
   • Publication of the animated flash-banners of the winner, including the Favorite Success medal in all sections of the FAVOR.com.ua web-portal during 2 month (minimally guaranteed amount — 100,000 impressions);
   • Ability to regularly publish an unlimited amount of news and promotions from the company-winner.
      
9. Advertising and imaging information about the winner is placed in an illustrated annual edition of the Award, named «Favorites of the Year» (circulation — 1000 copies. Example). The winner receives at least 10 copies of the issue.
    
10. Possibility to providing services of the large-scale winners advertising campaign (production of promotional materials (video, audio, P.O.S.-materials), with the message of the victory of the TM and distribution of these materials according to chosen media plan that will significantly reduce the time and expense of the company.

Total cost of services (one nomination): 6000 €^[2]
(Price includes VAT and advertising tax)

^[1] As the winner is separately considered each company brand, that has taken a leading rank in the relevant category of goods or services. The winners are receiving notifications about the won in the Contest only after receiving the final ratings from the marketing research company InMind, which has been passed thorough audit of the Kiev International Institute of Sociology (KIIS). Brands that do not prevail as a result of independent annual research cannot benefit from the promotional package of advertising services. Any suggestions on awarding the trade marks, having not become leaders according the results of rating researches will be rejected with indignation.

^[2] The cost of a promotional package of services depends on his final list and other individual wishes of the winner. Payment is made in national currency according to the rate of NBU on the date of the signing the contract on participation in special events of the Award.

For big players, whose brands, according to the research, have taken a leading position in the rankings of several nominations, can benefit of special transparent discount system. Promotional package for the first brand paid by full price, for each of the next separate marks — 40% discount (for 5 and more brands — 50%), for each of the next nomination to the same brand discount is 60%.

The winners of mass-media nomination can receive an individual promotional package at a reduced cost, on the media-bartering (cross-promotion) basis. In some exceptional cases, by agreement with the organizer, a payment may be delayed.

The winners are also able to offer some of the products of their trade marks for public exhibition and to raffle off prizes during the Awarding ceremony or on the Contests website during the period of public consumer surveys.

 …and many others…